From the banks of the River Shannon, the crafty crew at Athlone’s award-winning Dead Centre Brewing are making waves yet again following the launch of their sister soft drinks operation, The Irish Craft Soda Co.
The innovative new venture’s flavoursome first release, a standout small-batch handmade Lemonade - amongst the first of its kind to be produced in Ireland - is well and truly set to put the fizz into summer and send taste buds tingling.
Where Did The Inspiration Come From?
Having decided during lockdown to produce a Radler - a German-style beer comprising 50% lemonade and 50% ale, that is for all intents and purposes a shandy - from their brewpub in Athlone, Co. Westmeath, Dead Centre set about crafting the soda element of the drink.
On sampling the ensuing effervescent Lemonade, Founder, Liam Tutty, instantly recognised the quality of what his team had created and was sure it would prove to be a sure-fire hit in its own right. And thus, the inspiration for The Irish Craft Soda Co. was born.
Bubbling with enthusiasm and with ambitions to disrupt the status quo and shake up the existing Irish craft soda scene, Tutty and his close-knit crew have spent the last two years establishing their sister operation and refining their premium Lemonade ready for release.
All Natural Ingredients
Crafted from just four quality all natural components - carbonated water, pure lemon juice, sugar, and citric acid - The Irish Craft Soda Co’s select list of ingredients may be small, but its zingy new handmade Lemonade certainly delivers big on flavour. And, unlike other sodas, theirs is completely free from nasties like sulphites, preservatives, and flavour or colour enhancers.
Best served chilled over ice, The Irish Craft Soda Co’s Lemonade can also be used as a mixer enjoyed alongside the likes of gin, whiskey (as a Highball cocktail), or accompanied with Founder Liam Tutty’s personal favourite, a squeeze of fresh lime juice and two dashes of Angostura Bitters over ice.
Planned Product Range
The Lemonade launch is the first in a long line of flavoursome sodas the company has in the pipeline, with three other year-round core flavours set to be unveiled in the coming months.
In addition, regular limited edition sodas showcasing seasonal and rarely seen ingredients will also be made available throughout the year, replicating what Dead Centre Brewing does with its highly anticipated craft beer releases.
Fizzy drinks fans should also keep an eye out for The Irish Craft Soda Co’s upcoming ‘Sodascriptions’, which will be launched in due course - allowing soda lovers to subscribe to have their favourite ‘Pop Stars’ delivered direct to their doors each week/month.
The Irish Craft Soda Co’s new small batch handmade Lemonade is now available to purchase in select SuperValus across the country as part of the retailer’s Food Academy programme, with single 330ml cans retailing at €1.99 each.
These can also be purchased from leading independent food stores across the country.